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MarketDirect Cross Media & MarketDirect VDP 

Graphic Communications delivers this capability through solutions powered by MarketDirect Cross Media and MarketDirect VDP
Explore MarketDirect Cross Media  Explore MarketDirect VDP 

Expand Beyond Print with Connected Marketing Campaigns  

Marketing automation helps print providers move beyond traditional print production by delivering coordinated campaigns across multiple channels. As customers look for more personalised and measurable marketing programmes, print businesses need tools that help them manage campaign execution more efficiently and demonstrate greater value.

Graphic Communications delivers this capability through solutions that support campaign automation, personalisation, and multi-channel communication. This helps print providers offer broader services while managing print and digital touchpoints from a more connected environment.

Core Marketing Automation Capabilities 

Multi-channel campaign management 

Marketing automation solutions help businesses manage campaigns across print, email, web, and mobile from a connected platform

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Campaign design and automation

Users can design and automate campaign workflows to support more consistent execution and reduce manual effort.

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Personalisation

Integrated personalisation capabilities help print providers deliver more relevant communications tailored to specific audiences.

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Variable data support

Marketing automation solutions support variable content across print and digital channels, helping businesses create more targeted customer experiences.

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Performance tracking 

Real-time campaign tracking helps businesses monitor engagement and better understand campaign performance.

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Expanded service delivery 

By supporting broader campaign execution, marketing automation helps print providers extend their role beyond print production and deliver additional value to customers.

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Why Marketing Automation Matters 

Expand service offerings 

Marketing automation helps print providers offer more than printed output by supporting integrated campaigns across multiple channels.

Deliver more personalised communications 

Personalisation capabilities help businesses create more relevant and effective customer experiences.

Reduce manual campaign management 

Automated workflows simplify campaign execution and reduce the amount of hands-on coordination required.

 

Improve visibility into performance 

Tracking and reporting help businesses measure results and show greater value to custome

Strengthen customer relationships 

By delivering broader marketing support, print providers can position themselves as strategic partners rather than only production vendors.

How It Fits Into Your Workflow 

Marketing automation sits alongside print production as part of a broader customer communications workflow. Rather than focusing only on producing printed materials, these solutions help businesses plan, execute, and measure campaigns that extend across print and digital channels.

When connected with customer data, print production, and fulfilment processes, marketing automation helps create a more complete campaign delivery environment. This allows print providers to manage everything from personalised print output to email and web-based touchpoints in a more coordinated way.

By connecting campaign execution with production and delivery, marketing automation helps print businesses expand their operational capabilities and deliver greater value to customers.

Powered by MarketDirect Cross Media and MarketDirect VDP 

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MarketDirect Cross Media 

MarketDirect Cross Media helps print providers design, automate, and manage campaigns across print, email, web, and mobile from a connected platform. It supports more coordinated campaign delivery and helps businesses expand beyond traditional print services.

Learn More About MarketDirect Cross Media
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MarketDirect VDP

MarketDirect VDP supports personalised print communications through variable data capabilities that help businesses create more relevant, targeted output for customer campaigns and engagement programmes.

Learn More About MarketDirect VDP

Related Solutions

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Web-to-Print Software

Support customer ordering and self-service print experiences through branded online storefronts.

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Fulfillment Inventory Management Software

Connect campaign materials, stored inventory, and distribution workflows for more complete programme delivery.

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Print Workflow

Link campaign production, fulfilment, and operational processes in one connected environment.

Deliver More Than Print

Marketing automation solutions help print businesses manage personalised, multi-channel campaigns more efficiently while expanding service offerings and strengthening customer relationships. Explore how Graphic Communications supports marketing automation through solutions powered by MarketDirect Cross Media and MarketDirect VDP.
MarketDirect Cross Media MarketDirect VDP