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Creative Agencies

Demonstrate Your ROI With Trusted Multi-Channel Marketing & Communication Software

Ensure that your marketing budgets are being spent effectively by implementing cohesive and tracked campaigns.
This will not only deliver results for your business but also for your customers.

Quickly set up and run complete, cohesive multi-channel marketing programs that include print, email, landing pages, mobile messaging, and social media.

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Design & Creative Agencies

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Internal Marketing Teams

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Printers

“It’s won us significant new business that’s enabling us to grow. Cross media marketing is still very new and there are very few agencies in the UK offering this service.”
Lucy Swanston Managing Director, Nutshell Creative Read Case Study
“We want to automate whatever can be automated to free up the team to do more beneficial tasks.”
Roger Blake Group Financial Accountant H&H Group Read Case Study

Comprehensive Campaign Management

MarketDirect Cross Media provides templated-based marketing campaign management - Your team can build out integrated campaigns in minutes, without any need for programming, HTML or CSS experience. MarketDirect Cross Media can increase engagement by tracking prospects and customers through the funnel with the various touchpoints across the communications mix.

With MarketDirect Cross Media, your team can utilize customer data to enhance your communications. This platform allows for personalized content and conversations with your customers.

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Benefits

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Lower Acquisition Costs With Personalization

MarketDirect Cross Media’s personalization capabilities give you the opportunity to ensure each touchpoint is addressed and named to your specific target – with personalization of content proven to reduce the cost of acquisition by up to 50%.

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Simplify Content Creation

No need for HTML or coding experience – our all-in-one browser based solution makes it easy to create and duplicate content across both print and digital means, and keeps everything in one place.

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Reduce Your Costs and Increase Your Margins

With the marketing portals, your team only have to touch the campaigns once – reduce your internal operational costs for the same output.

Feature Overview

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Easy Automation 

Synchronize campaigns with your CRM to ensure seamless integration. Send automatic reminders and trigger follow-up activities based on customer interaction. It is important to set out your plan from the start to nurture and develop your relationship and engagement with your target audiences.
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Campaign Dashboards

Make data-driven marketing decisions with reporting and analytics dashboards that can be client branded, and present your campaign results and tracking in real time​ with customization options available at a customer/campaign level.

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True Multi-Channel

What distinguishes MarketDirect Cross Media is its tight integration and support. Using one platform you can design campaigns that integrate print, email, web, mobile and social media communications.

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Storyboards

Understanding how multi-channel campaign elements and workflows will operate is one of the more complex aspects of the campaign design process. With the MarketDirect Cross Media Storyboard Editor, you can efficiently and easily visualize the entire campaign and its elements. This tool provides direct access to each component and offers an intuitive overview of the flow. The Storyboard Editor can be utilized for brainstorming ideas, presenting to customers, and ultimately executing and constructing the campaign.

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Campaign Wizard: 5 Steps to Perfection

With MarketDirect Cross Media's unique campaign wizard, you can quickly and easily build complete campaigns in just 5 steps. Simply answer a few questions, and MarketDirect Cross Media will guide you through the process, creating the framework and elements of the campaign. The campaign wizard will generate landing pages, email templates, and print templates for you, which you can further customize with your marketing messaging and designs.

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Theme Driven Branding

With the theme manager, you can create a brand guideline template that can be easily applied to campaigns across a variety of marketing mediums. Leverage assets over and over again, saving time and freeing up resources - as your designers won’t have to be involved in every single campaign element, you can now get campaigns up and running quickly and easily with minimal training for other team members.

Start Managing Your Print Better Today!

Our print software solutions drive profitability, reduce cost of sales and manufacturing, and empower successful transformation.

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Which of Our Solutions Fits You?

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Geared towards various sectors such as marketing agencies, commercial printers and corporate communication teams, MarketDirect Cross Media is the standard for omni-channel marketing campaign management - integrating trackable customer journeys over print, email, HTML landing pages, mobile messaging, and social media.
Streamline campaign management with the platform's unique campaign wizard, guiding you through the process step-by-step to create campaign frameworks swiftly, removing the need for for programming or HTML/CSS expertise.

Discover MarketDirect Cross Media
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MarketDirect StoreFront is an innovative digital platform designed to provide convenience and efficiency to your marketing clients or internal business stakeholders. With MarketDirect StoreFront, they can easily browse and order a wide range of campaign materials, promotional items, workwear, and more.

Our user-friendly interface ensures a seamless ordering process, allowing users to customize and personalize their selections to meet their specific needs. Additionally, MarketDirect StoreFront offers a secure and reliable printing service, ensuring that all ordered items are produced with the highest quality standards. Experience the convenience and effectiveness of MarketDirect StoreFront for all your marketing needs.

Discover MarketDirect StoreFront
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Tharstern is a dedicated print business workflow solution that will bring together every department involved in the print. Used remotely or on-site by your employees, our highly adaptable MIS system can be integrated with the tools you currently use via API to establish seamless workflows.
Transforming your business and your team with it’s powerful automation capabilities, Tharstern provides you with the tools to tackle a diverse print portfolio of wide format, offset litho, signage, packaging, labels, and digitally printed products.

Discover MarketDirect StoreFront

Insight

Explore expert insights on print MIS software, print ERP systems, and emerging industry trends in our Printing Industry Blog.

Enquire About Our Solutions for Marketers and In-Plant Printers

Want to get in touch? We’d love to hear from you.

We are eager to learn how we can help you. To start a conversation centered on your goals and how we can support you, simply complete the short form on this page.

If you are already a customer, the quickest way to get help from our support team is by following the link below.

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    Frequently Asked Questions

    What is MarketDirect Cross Media, and how can it benefit my creative agency? 


    MarketDirect Cross Media is comprehensive marketing and communication software designed for creative agencies. It simplifies campaign management across multiple channels (print, email, web, mobile, social media), tracks customer interactions, and enhances engagement with personalized content. This lowers acquisition costs and increases ROI.

    Can MarketDirect Cross Media integrate with our existing CRM systems?

    Yes, MarketDirect Cross Media seamlessly integrates with existing CRM systems, ensuring campaigns are synchronized for effective management and tracking.

    What are the key features of MarketDirect Cross Media's Campaign Wizard? 


    MarketDirect Cross Media's Campaign Wizard simplifies campaign creation into five steps. It guides users through building complete campaigns by answering questions, generating landing pages, email templates, and print templates.

    What are the key differences between MarketDirect Cross Media and MarketDirect StoreFront?

    MarketDirect Cross Media: Focuses on multi-channel marketing campaign management integrating print, email, web, mobile, and social media.

    MarketDirect StoreFront: A web-to-print platform providing a user-friendly interface for customized and personalized orders, ensuring seamless transactions.

    What makes your software different from other options on the market?

    Our software is tailored specifically for your business, your production environment, and your workflow, offering advanced automation, real-time job tracking, precise cost estimation, and scalable architecture. Our deep partnerships with industry leaders like HP, Eco3, Fujifilm, Kodak, Fiery, and Caldera further enhance the robustness and reliability of our solutions.