Marketing Automation | MarketDirect CrossMedia
Marketing Campaign Management with MarketDirect Cross Media
Drive powerful campaigns with easy-to-build, personalized communication tools.
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MarketDirect Cross Media helps print business, creative agencies and internal marketing teams increase customer loyalty, adoption and satisfaction - as well as helping you acquire new customers.
Benefits
Diversify your business offer and grow with your customers
Offering media management capabilities on top of your existing print operations will allow you to capture even more value from your existing customer base, and give yourself an advantage when competing against other print providers.
One platform from start to finish
Manage your data, your communications, your websites and your campaigns all within the MarketDirect Cross Media platform and achieve the highest level of efficiency and collaboration with your team or customers.
Personalization using MarketDirect Variable Data Printing (VDP)
Generate data-driven content fast with 100% variable documents, easily managed via desktop or with a backend server in combination with web-to-print workflows.
5-Step Campaign Publishing Wizard
Users can experience intuitive input to configure campaign elements across channels such as emails, print, direct mail and leaflets. Our Cross Media wizard will generate fully customizable landing pages, email templates, and print templates that remove the hassle of tying your marketing campaigns together.
Diversify your business offer and grow with your customers
Offering media management capabilities on top of your existing print operations will allow you to capture even more value from your existing customer base, and give yourself an advantage when competing against other print providers.
One platform from start to finish
Manage your data, your communications, your websites and your campaigns all within the MarketDirect Cross Media platform and achieve the highest level of efficiency and collaboration with your team or customers.
Personalization using MarketDirect Variable Data Printing (VDP)
Generate data-driven content fast with 100% variable documents, easily managed via desktop or with a backend server in combination with web-to-print workflows.
5-Step Campaign Publishing Wizard
Users can experience intuitive input to configure campaign elements across channels such as emails, print, direct mail and leaflets. Our Cross Media wizard will generate fully customizable landing pages, email templates, and print templates that remove the hassle of tying your marketing campaigns together.
Data Driven Marketing
MarketDirect provides live response tracking with customizable campaign dashboards that can be individually designed and customized for your requirement, giving you greater insight into how to segment your audience and adjust depending on user behavior.
Spotlight features
Design with interaction at the forefront
Simple creation of websites and personal URLs, mobile sites, interactive customer surveys, direct mail, emails, QR codes and SMS as part of one unfied campaign or branding exercise, and actively encourage your audience to engage and react with your message.
Automation made easy
Boost your response rates and engagement with automated personalization, then harness powerful synchronization of campaigns and actions with your CRM to send automatic reminders or trigger follow up activities. Then sit back and watch as you can track and analyze all your results as they flow into your campaign dashboards.
Backend technology serving the top print portals every day
eProductivity Software MarketDirect VDP Enterprise is the scalable high-performance server backend for personalized image and document generation that drives many leading web-to-print and e-commerce portals around the world today.
Easy-to-implement web APIs
MarketDirect Cross Media offers you the choice of either using a simple URL interface or a more comprehensive Soap API – giving you and your developers the flexibility you all need.
Quickly import your existing designs
Quickly import your existing designs
Using your favorite layout applications such as Adobe® InDesign to quickly import your designs to MarketDirect. Our solutions support InDesign layers, meaning you can link any layout element or layer to your database. Set up the rules for automated text, design and image personalization.
Design with interaction at the forefront
Simple creation of websites and personal URLs, mobile sites, interactive customer surveys, direct mail, emails, QR codes and SMS as part of one unfied campaign or branding exercise, and actively encourage your audience to engage and react with your message.
Automation made easy
Boost your response rates and engagement with automated personalization, then harness powerful synchronization of campaigns and actions with your CRM to send automatic reminders or trigger follow up activities. Then sit back and watch as you can track and analyze all your results as they flow into your campaign dashboards.
Backend technology serving the top print portals every day
eProductivity Software MarketDirect VDP Enterprise is the scalable high-performance server backend for personalized image and document generation that drives many leading web-to-print and e-commerce portals around the world today.
Easy-to-implement web APIs
MarketDirect Cross Media offers you the choice of either using a simple URL interface or a more comprehensive Soap API – giving you and your developers the flexibility you all need.
Quickly import your existing designs
Quickly import your existing designs
Using your favorite layout applications such as Adobe® InDesign to quickly import your designs to MarketDirect. Our solutions support InDesign layers, meaning you can link any layout element or layer to your database. Set up the rules for automated text, design and image personalization.

“We wanted to focus on data-driven personalization, flexibility & measurability for marketers. After extensive research we chose eProductivity Software and MarketDirect Cross Media.”Lucy Swanston Managing Director, Nutshell Creative Read Case Study
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