Skip to content

Marketing Automation | MarketDirect CrossMedia

Marketing Campaign Management with MarketDirect Cross Media

Drive powerful campaigns with easy-to-build, personalized communication tools.

Print ePS - Purpose Built Solution | Marketing campaign management
heroBannerWatermark

MarketDirect Cross Media helps print business, creative agencies and internal marketing teams increase customer loyalty, adoption and satisfaction - as well as helping you acquire new customers.

Benefits

bag-seedling Icon - eProductivity Software
Diversify your business offer and grow with your customers

Offering media management capabilities on top of your existing print operations will allow you to capture even more value from your existing customer base, and give yourself an advantage when competing against other print providers.

chart-network Icon - eProductivity Software
One platform from start to finish

Manage your data, your communications, your websites and your campaigns all within the MarketDirect Cross Media platform and achieve the highest level of efficiency and collaboration with your team or customers.

arrows-down-to-people Icon - eProductivity Software
Personalization using MarketDirect Variable Data Printing (VDP)

Generate data-driven content fast with 100% variable documents, easily managed via desktop or with a backend server in combination with web-to-print workflows.

circle-5 Icon - eProductivity Software
5-Step Campaign Publishing Wizard

Users can experience intuitive input to configure campaign elements across channels such as emails, print, direct mail and leaflets. Our Cross Media wizard will generate fully customizable landing pages, email templates, and print templates that remove the hassle of tying your marketing campaigns together.

database Icon - eProductivity Software
Data Driven Marketing

MarketDirect provides live response tracking with customizable campaign dashboards that can be individually designed and customized for your requirement, giving you greater insight into how to segment your audience and adjust depending on user behavior.

bag-seedling Icon - eProductivity Software
Diversify your business offer and grow with your customers

Offering media management capabilities on top of your existing print operations will allow you to capture even more value from your existing customer base, and give yourself an advantage when competing against other print providers.

chart-network Icon - eProductivity Software
One platform from start to finish

Manage your data, your communications, your websites and your campaigns all within the MarketDirect Cross Media platform and achieve the highest level of efficiency and collaboration with your team or customers.

arrows-down-to-people Icon - eProductivity Software
Personalization using MarketDirect Variable Data Printing (VDP)

Generate data-driven content fast with 100% variable documents, easily managed via desktop or with a backend server in combination with web-to-print workflows.

circle-5 Icon - eProductivity Software
5-Step Campaign Publishing Wizard

Users can experience intuitive input to configure campaign elements across channels such as emails, print, direct mail and leaflets. Our Cross Media wizard will generate fully customizable landing pages, email templates, and print templates that remove the hassle of tying your marketing campaigns together.

database Icon - eProductivity Software
Data Driven Marketing

MarketDirect provides live response tracking with customizable campaign dashboards that can be individually designed and customized for your requirement, giving you greater insight into how to segment your audience and adjust depending on user behavior.

Start managing your print better today!

Our print software solutions drive profitability, reduce cost of sales and manufacturing, and empower successful transformation. 

Request a demo
ctaWaterMark

Spotlight features

binary-slash Icon - eProductivity Software
Design with interaction at the forefront

Simple creation of websites and personal URLs, mobile sites, interactive customer surveys, direct mail, emails, QR codes and SMS as part of one unfied campaign or branding exercise, and actively encourage your audience to engage and react with your message.

chart-network Icon - eProductivity Software
Automation made easy

Boost your response rates and engagement with automated personalization, then harness powerful synchronization of campaigns and actions with your CRM to send automatic reminders or trigger follow up activities. Then sit back and watch as you can track and analyze all your results as they flow into your campaign dashboards.

award Icon - eProductivity Software
Backend technology serving the top print portals every day

eProductivity Software MarketDirect VDP Enterprise is the scalable high-performance server backend for personalized image and document generation that drives many leading web-to-print and e-commerce portals around the world today.

diagram-venn Icon - eProductivity Software
Easy-to-implement web APIs

MarketDirect Cross Media offers you the choice of either using a simple URL interface or a more comprehensive Soap API – giving you and your developers the flexibility you all need.

display-chart-up Icon - eProductivity Software
Quickly import your existing designs

Quickly import your existing designs 
Using your favorite layout applications such as Adobe® InDesign to quickly import your designs to MarketDirect.  Our solutions support InDesign layers, meaning you can link any layout element or layer to your database. Set up the rules for automated text, design and image personalization.

binary-slash Icon - eProductivity Software
Design with interaction at the forefront

Simple creation of websites and personal URLs, mobile sites, interactive customer surveys, direct mail, emails, QR codes and SMS as part of one unfied campaign or branding exercise, and actively encourage your audience to engage and react with your message.

chart-network Icon - eProductivity Software
Automation made easy

Boost your response rates and engagement with automated personalization, then harness powerful synchronization of campaigns and actions with your CRM to send automatic reminders or trigger follow up activities. Then sit back and watch as you can track and analyze all your results as they flow into your campaign dashboards.

award Icon - eProductivity Software
Backend technology serving the top print portals every day

eProductivity Software MarketDirect VDP Enterprise is the scalable high-performance server backend for personalized image and document generation that drives many leading web-to-print and e-commerce portals around the world today.

diagram-venn Icon - eProductivity Software
Easy-to-implement web APIs

MarketDirect Cross Media offers you the choice of either using a simple URL interface or a more comprehensive Soap API – giving you and your developers the flexibility you all need.

display-chart-up Icon - eProductivity Software
Quickly import your existing designs

Quickly import your existing designs 
Using your favorite layout applications such as Adobe® InDesign to quickly import your designs to MarketDirect.  Our solutions support InDesign layers, meaning you can link any layout element or layer to your database. Set up the rules for automated text, design and image personalization.

Lucy Swanston
“We wanted to focus on data-driven personalization, flexibility & measurability for marketers. After extensive research we chose eProductivity Software and MarketDirect Cross Media.”
Lucy Swanston Managing Director, Nutshell Creative Read Case Study

Enquire about marketing automation

Want to get in touch? We’d love to hear from you. 

We are eager to learn how we can help you. To start a conversation centered on your goals and how we can support you, simply complete the short form on this page.


If you are already a customer of Print ePS, the quickest way to get help from our support team is by following the link below.

Product Support