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MarketDirect Platform

Leading eCommerce & Web-To-Print Solution Designed To Grow With Your Business

Whether you are a Quick Print, Enterprise, or somewhere in-between, MarketDirect StoreFront seamlessly integrates into your printing processes and simplifies online selling. 

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Our MarketDirect platform can handle a wide range of scenarios in both B2B and B2C settings, from complex document building to simple quick order workflows. Stand out from your competitors with powerful personalization, pre-made content, and variable printing options. By integrating with MarketDirect StoreFront, or connecting it with your own or other print MIS solutions, you can automate the order-to-production process, saving time and resources while improving customer satisfaction and driving revenue.  

Benefits

The MarketDirect StoreFront platform features a modular architecture that allows businesses to tailor workflows, storefronts, and fulfillment processes to their operational requirements while supporting long-term scalability and automation.

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Scalability

Flexible licensing and modular functionality allow you to design a solution that supports your current business needs while scaling as your operations grow.

Expand into personalized marketing, variable data printing, campaign management, rentals and reservations, logistics, shipping, and advanced MarketDirect fulfillment workflows through additional modules and integrations.

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Integration

Our MarketDirect StoreFront platform supports seamless integration with MIS/ERP systems, prepress workflows, payment gateways, shipping providers, and enterprise procurement systems.

Integrations with platforms such as Ariba and Coupa, along with SAML2 user authentication, help automate workflows, simplify user management, and improve connectivity across your market direct storefront ecosystem.

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Customization

Our MarketDirect platform allows you to host multiple B2B or B2C sites on the same portal, giving you complete control over branding, user security, and product sets. Customise your online presence to cater to the specific needs of your eCommerce audience. 

This flexibility allows organizations to tailor their marketdirect storefront experience to different customer groups, departments, or enterprise procurement requirements.

Simplify Online Ordering & Procurement

Modern print buyers expect fast, convenient, self-service ordering experiences. 

The MarketDirect platform helps businesses simplify procurement and ordering through branded storefronts, automated approval workflows, personalized catalogs, and integrated fulfillment processes. 

By connecting online ordering directly with production and shipping workflows, businesses can reduce administrative overhead, improve order accuracy, and deliver a more efficient customer experience across their MarketDirect fulfillment environment. 

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Turn-Key Content

The Picsart Connector module provides access to Picsart's online digital design solution including 1,000s of content templates. Give your Market Direct powered storefront a content boost effortlessly.

Our collaboration with Picsart offers fresh, turn-key content for common print products out-of-the-box. 

Leverage powerful AI tools for a buyer experience that requires "no design skills." No template maintenance required for administrators.

 

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Fulfillment and Rentals

Define warehouse layout, inventory locations, and specifications with the MarketDirect fulfillment module.  Automatically generate pick lists and update shipping information. 

Manage outbound and inbound inventory for events, define event schedules, special handling instructions, and automatically create return packing slips.  

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Marketing Tools

MarketDirect's AutoEngage module transforms your customer database into a tool for customer engagement.

This allows you to easily create targeted marketing campaigns and send offers to your customers, such as discounts, new products, or reminders to complete their checkout. With AutoEngage, you can increase traffic and improve transaction completion rates through your MarketDirect StoreFront experience. Best of all, it's user-friendly, so you can set up and activate a campaign within minutes.

Additionally, the MarketDirect CrossMedia module empowers your communications and marketing teams to quickly establish and run comprehensive omni-channel marketing programs. These programs incorporate print, email, HTML landing pages, mobile messaging, and social media. You can also track results and create automated responses, all connected through the MarketDirect Platform for measurable, automated marketing success. 

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Apparel and Promo Items

  • The included SmartMatrix module in MarketDirect StoreFront allows you to easily configure multiple product attribute combinations within a single product.  Easily create flexible and compelling products to increase your revenue.
  • It significantly reduces the workload involved in creating and managing product families with numerous variants/SKUs, such as size, color, and logo. This helps simplify catalog management and improve efficiency within your MarketDirect platform.

  • You can perform bulk filtering and editing of product pricing, making it effortless to apply pricing changes across multiple products and quantities in a single action while maintaining consistency throughout your market direct storefront environment. 
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Site Building

SmartStore 2.0, the next generation of MarketDirect StoreFront, allows you to modify branding elements such as logos, colors, and graphics without any HTML or CSS programming experience.

Edit and preview in real-time with the WYSIWYG (What You See Is What You Get) feature. 

Advanced users can override CSS and add personalized HTML and JavaScript sections in configurable blocks for greater flexibility across the MarketDirect platform.

Easily customize featured items, categories, and page arrangements to suit your target audience across your market direct storefront. 

SEO, metadata, and customizable URL slugs give you control over your search engine optimization strategy within the MarketDirect Platform.

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Web-To-Print Solution

MarketDirect StoreFront empowers you to quickly and easily publish online storefronts to sell virtually any product — printed or non-printed — with built-in personalization through variable data print. As part of the MarketDirect Platform, our web to print solution simplifies eCommerce setup, integrates seamlessly with production workflows, and enables your customers to order, customize, and track jobs effortlessly.

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Reporting and Analytics

Measuring web-to-print performance, tracking transaction completion rates, and creating reports has never been easier. 

With MarketDirect StoreFront's comprehensive reporting and analytics tools, you can monitor your eCommerce sites and market direct storefront performance in real time. Integration with Google Analytics and Tag Manager allows you to analyze conversions and completion rates down to the product level, providing all the data you need to optimize your online business and improve MarketDirect fulfillment workflows.

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Personalization

Customers can create documents, designs, and layouts in the browser using the smart SmartCanvas solution within MarketDirect StoreFront. 
 
Administrators can import templates from Adobe® InDesign into SmartCanvas to create efficient, reusable templates across the MarketDirect platform.
 
Complete control over editable and locked elements, ideal for brand-sensitive document versioning.  
 
SmartCanvas VDP allows customers to merge templates with multi-column data sets for intuitive VDP design and composition, making it well suited for personalized mailing campaigns and marketdirect fulfillment workflows.

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Shipping

MarketDirect StoreFront's integrated shipping option enables you to efficiently manage all aspects of your parcel handling across multiple carriers.  Turn shipping from a cost center to a profit center while increasing customer satisfaction. 
 
Customers can view live shipping rates and delivery options directly through your market direct storefront, helping simplify checkout and improve the ordering experience. Once an order is placed, the shipping information is automatically shared with production workflows. You can also provide tracking details directly through your market direct storefront, reducing errors and customer support tasks while ensuring a seamless experience.

Streamline Fulfillment & Distribution

Efficient fulfillment is critical to delivering a seamless customer experience. 

The MarketDirect platform helps businesses automate inventory management, order routing, shipping, and tracking workflows through connected MarketDirect fulfillment capabilities. 

With centralized visibility across orders, inventory, and distribution workflows, businesses can reduce fulfillment delays, improve accuracy, and scale operations more efficiently. 

Enquire About the MarketDirect Platform

We’d love to learn how the MarketDirect Platform can support your business goals. To start a conversation centered on your goals and how we can support you, simply complete the short form.

If you are already a customer, the quickest way to get help from our support team is by following the link below.

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    Built for Enterprise & Multi-Location Organizations

    The MarketDirect StoreFront platform is designed to support enterprise print operations, franchise networks, in-plants, and distributed organizations requiring centralized control with localized flexibility. 

    Businesses can manage multiple storefronts, brands, catalogs, and user groups within a single connected environment while maintaining workflow consistency and operational visibility across locations. 

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    Frequently Asked Questions

    How does MarketDirect Platform integrate with existing ERP/MIS systems? 


    MarketDirect Platform integrates seamlessly with ERP, MIS, prepress, payment, and shipping systems to support end-to-end workflow automation. It also connects with corporate purchasing platforms such as Ariba and Coupa, while SAML2 integration helps automate user account creation and simplify access management across your MarketDirect StoreFront environment.

    Can MarketDirect Platform handle both B2B and B2C sales scenarios? 


    Yes, MarketDirect Platform supports both B2B and B2C sales scenarios effectively. It offers tools for complex document building and quick order workflows, adaptable to various business models. Its modular architecture allows customization to meet specific needs for business clients or direct consumers.

    What are the key benefits of using MarketDirect Platform for eCommerce and web-to-print solutions?
    The MarketDirect Platform delivers a complete web to print and eCommerce ecosystem that empowers printers and enterprises to automate, scale, and personalize their online operations. Here are the key benefits:
    • Scalability: Flexible licensing and module components for business growth.
    • Integration: Seamless integration with ERP/MIS systems and other business tools.
    • Customization: Host multiple B2B or B2C sites with control over branding, security, and product offerings.
    • Automation: Streamline order-to-production and MarketDirect fulfillment workflows.
    • Content: Access to Picsart’s digital design solutions for pre-made content and templates.
    • Marketing Tools: AutoEngage and CrossMedia modules for targeted campaigns and omni-channel marketing.

    How customizable is MarketDirect Platform in terms of branding, user security, and product offerings?

    MarketDirect Platform is highly customizable:

    • Branding: Modify logos, colors, and graphics easily within MarketDirect StoreFront to reflect your brand identity.
    • User Security: Control user access and security settings for B2B or B2C sites.
    • Product Offerings: Customize product sets, including options for personalization and variable data printing.

    Can MarketDirect Platform generate reports and analytics on eCommerce performance and customer behavior?

    Yes, MarketDirect StoreFront Platform provides comprehensive reporting tools. It measures web to print performance, tracks transaction completion rates, and integrates with Google Analytics for detailed insights down to the product level, optimizing your online business.

    Does MarketDirect Platform offer mobile access for managing eCommerce activities on the go?

    MarketDirect Platform's flexibility suggests it supports mobile-friendly interfaces or integrations for managing eCommerce activities remotely. For specific details, talk to our team.

    What is MarketDirect StoreFront?

    MarketDirect StoreFront is a web-to-print and eCommerce platform that helps businesses automate online ordering, personalize print products, streamline fulfillment, and connect ordering workflows directly with production systems.

    It supports both B2B and B2C environments while improving operational efficiency and customer experience.

    How does MarketDirect fulfillment work?

    MarketDirect fulfillment connects ordering, inventory, shipping, and tracking workflows within one centralized platform.

    Once an order is placed through the storefront, fulfillment workflows can automatically route jobs into production, update inventory, generate shipping details, and provide tracking information to customers in real time.

    Can MarketDirect StoreFront support enterprise procurement workflows?

    Yes, The MarketDirect platform supports enterprise procurement workflows through integrations with systems such as Ariba and Coupa, along with customizable approval workflows, user permissions, and branded storefront experiences.

    This helps organizations simplify ordering while maintaining centralized control and purchasing consistency.

    Does MarketDirect StoreFront support personalized and variable data printing?

    Yes, MarketDirect StoreFront includes personalization and variable data print capabilities through SmartCanvas and integrated design tools.

    Customers can customize templates, personalize documents, and create print-ready assets directly within the storefront environment.