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Live webinar

From B2B to B2C: Pivoting with Personalisation – in 30 Days

Ali Ridha Jaffar explores how businesses can evolve from traditional B2B operations into thriving B2C-focused models through the power of personalisation.

Print ePS - Purpose Built Solution | Web-to-Print

In this session... 

Drawing on real-world experience, Ali will share how legacy print companies and manufacturers can transform their business models - unlocking new revenue by entering the personalisation space and servicing the growing demand for customised products. 

Joining the conversation is Henrik Müller-Hansen, CEO & Founder of Gelato, a global platform powering local production of customised goods. Together, they’ll highlight how businesses are leveraging distributed fulfilment networks, creation tools, and data-driven strategies to scale fast and serve B2C markets more efficiently than ever before.

Meet your panelists

Ali Ridha Jaffar
Entrepreneur & business strategist

Ali Ridha Jaffar has extensive experience in global business transformation. He co-authored "The Definitive Web2Print Sales Manual" in collaboration with eProductivity Software and has helped businesses across the UK, EU, and USA transform through technology and personalisation to drive innovation and growth.

Henrik Müller-Hansene
CEO & Founder of Gelato

Henrik Müller-Hansen, CEO & Founder of Gelato , a global platform that enables local production and delivery of customised products, helping businesses scale efficiently and sustainably.


Event Details

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When

Date: Wednesday, 21st May, 2025
Time: 11AM EDT | 4PM BST

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Where?

Online.

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Who?

Businesses looking to enter the B2C market through personalisation.

clock-nine Icon - eProductivity Software
When

Date: Wednesday, 21st May, 2025
Time: 11AM EDT | 4PM BST

display Icon - eProductivity Software
Where?

Online.

chart-mixed-up-circle-dollar Icon - eProductivity Software
Who?

Businesses looking to enter the B2C market through personalisation.