Did you know that the global large format printer market is projected to grow at a CAGR of 5.0% to 2030? It’s no surprise when you consider the technological advancements and changing consumer...
Wide format printing industry trends for 2025
Did you know that the global large format printer market is projected to grow at a CAGR of 5.0% to 2030?
It’s no surprise when you consider the technological advancements and changing consumer preferences driving this growth.
Wide-format printing has transformed from a niche industry into an essential component of modern marketing, signage, and creative design. For small and medium-sized businesses (SMBs) in the commercial print space, the wide format sector presents both opportunities and challenges.
Let’s explore the latest trends that are shaping the future of wide-format printing.
Contents
- Intelligent automation
- Sustainability
- AI design
- 3D printing
- Digital and cloud-based printing
- Customization
- Enhanced security
- Thriving in 2025
Intelligent automation
Automation remains the backbone of progress for wide-format printers. According to a recent FESPA census, 59% of print businesses expect customer demand for faster turnarounds to grow. In an era where speed often determines success, meeting these expectations requires more than just hard work - it demands streamlined operations.
Workflow automation software is changing how print providers handle day-to-day tasks. These tools enhance operational efficiency by minimizing errors, cutting waste, and improving time-to-market. For example, automation can simplify cost estimation, optimize supply chain negotiations, and even identify untapped savings opportunities.
Consider this scenario: a customer requests a complex, multi-part job on a tight deadline. Without automation, juggling quoting, scheduling, and production can lead to bottlenecks or errors. However, with intelligent workflow tools, these tasks become seamless. The result? Faster turnarounds, improved profitability, and a more competitive edge in a demanding market.
Sustainability
Sustainability in 2025 is a mandate. Research from HP reveals that 85% of print service provider (PSP) customers prioritize environmentally responsible solutions. Wide-format printers are stepping up to the plate by adopting sustainable practices across their operations.
From using recyclable substrates to investing in energy-efficient equipment, businesses are taking significant strides to minimize their carbon footprint. This trend is particularly evident in industries like retail and events, where large-scale graphics have traditionally contributed to environmental waste. Eco-friendly solutions, such as water-based inks and biodegradable materials, are becoming the standard rather than the exception.
AI design
Artificial Intelligence (AI) is rewriting the rules of design. Wide-format printers are harnessing AI tools to deliver faster, more innovative, and highly customized results. Platforms like MarketDirect enable print providers to automate complex tasks, such as generating high-quality images, removing backgrounds, and creating unique designs in minutes.
This technological leap doesn’t just save time, it unlocks new possibilities. For instance, AI-powered design tools can produce interactive prints or tailor-made graphics that cater to individual preferences.
In addition, AI is fostering collaboration between businesses and customers. Platforms like Canva allow users to co-create designs, empowering them to participate directly in the creative process. This enhances customer engagement and ensures the final product aligns perfectly with their vision.
3D printing
From creating intricate architectural models to producing bespoke signage, 3D printing technology is pushing the boundaries of what’s possible.
The appeal of 3D printing lies in its unparalleled customization capabilities. Whether it’s a life-sized prototype for a design pitch or a unique art installation for a gallery, wide format printers can deliver highly personalized solutions that stand out in competitive markets. Additionally, 3D printing supports sustainability goals by minimizing material waste and enabling on-demand production.
As adoption grows, expect to see 3D printing play a central role in industries like construction, retail, and even healthcare. For SMBs in the printing space, this presents an opportunity to diversify offerings and tap into lucrative new markets.
Digital and cloud-based printing
The transition to cloud platforms has enabled remote project management, allowing print providers and customers to collaborate seamlessly, regardless of location. This flexibility is invaluable in an age of fluctuating demand and hybrid work models.
Digital printing, on the other hand, offers unparalleled cost-effectiveness and versatility. For short-run or on-demand jobs, it eliminates the need for costly setup processes while maintaining high-quality results. Moreover, digital technology aligns with sustainability goals by reducing waste and energy consumption.
Customization
Research by Sparks & Honey estimates that the personalized items market will reach $201 billion by 2026, reflecting a 49% increase from 2021. This trend is a goldmine for wide-format printers.
From branded textiles to interactive prints, customers increasingly seek tailored solutions that reflect their individuality. Wide-format printers can capitalize on this demand by offering innovative options like custom wallpapers, vehicle wraps, and unique signage. Thanks to AI and design platforms, creating these personalized products has never been easier or more efficient.
Customization isn’t just a service - it’s a strategy for building loyalty. By delivering products that resonate with customers on a personal level, businesses can forge stronger connections and differentiate themselves in crowded markets.
Enhanced security
As technology advances, so do cybersecurity threats. A recent study revealed that nearly half of small businesses experienced a cyber incident last year. Yet, many SMBs underestimate the importance of robust security measures until it’s too late.
For wide-format printers, adopting secure, cloud-based platforms is crucial. These tools not only safeguard sensitive customer data but also protect business operations from disruptions. Proactive measures, such as regular system updates, employee training, and secure data storage, are essential for building trust in an interconnected world. By prioritizing security, print providers can ensure their operations remain resilient and reliable.
Thriving in 2025
For SMBs, staying ahead of these wide format printing trends is critical. Are you ready to embrace automation to streamline your workflow? How will you adapt to the growing demand for sustainability? By focusing on innovation, customization, and sustainability, your business can turn 2025’s challenges into a springboard for growth. For SMBs, staying ahead of these wide format printing trends is critical. Are you ready to embrace automation to streamline your workflow? How will you adapt to the growing demand for sustainability? By focusing on innovation, customization, and sustainability, your business can turn 2025’s challenges into a springboard for growth.