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AlphaGraphics

Building Consistency and Efficiency Across a Growing Franchise Network 

How AlphaGraphics standardized operations and strengthened network-wide efficiency with PrintSmith Vision

 

Graphic Communications - AlphaGraphics Case Study (1)
quoteBG

“PrintSmith Vision is the backbone of our franchise network. It simplifies estimating, order management, and reporting, allowing owners to focus on customers instead of wrestling with manual processes .”

Mark Welsh
Director of Field Operations, AlphaGraphics

About the company

AlphaGraphics Logo

For more than 50 years, AlphaGraphics has built its reputation as one of the most recognized names in print and marketing services.

With over 230 locations worldwide, AlphaGraphics serves a diverse customer base ranging from small businesses to large enterprises, delivering everything from quick-turn business cards and flyers to complex marketing kits and wide-format graphics. 

rocket-solid
1970
founded
map-pin-solid
230 +
centers, across six countries
chart-user Icon - eProductivity Software
25 %
of franchise owners operate more than one center

The challenge

Maintaining consistency and operational efficiency across its franchise network is essential for AlphaGraphics.

To ensure every center operates with the same level of accuracy, visibility, and control, AlphaGraphics turned to PrintSmith Vision as the cornerstone of its technology strategy.

Key Requirements
route-solid Network-wide consistency through one MIS platform
gears Icon - eProductivity Software Operational scalability for high-volume, multi-site environments
arrow-progress Icon - eProductivity Software Flexibility and ease of use with an intuitive, adaptable system

A Platform That Grows with the Business

PrintSmith Vision (PSV) is the standard MIS across the AlphaGraphics network, giving every franchise a consistent foundation for estimating, order entry, job tracking, and invoicing. The platform provides the flexibility to adapt to each center’s workflow while keeping key processes aligned at the corporate level. 

Over the years, PrintSmith Vision has evolved alongside AlphaGraphics. The modern HTML interface and Smart Help features have made it more intuitive and efficient, while updates such as the multi-center dashboard and the ability to export and import definitions help multi-location owners operate with greater speed and control. 

Graphic Communications - AlphaGraphics Case Study (2)
quoteBG

“Every person in our shop has access to PrintSmith Vision, and about half of our team is in it all day long. It’s integrated into estimating, invoicing, job tracking, and credit card processing. It’s part of everything we do. PrintSmith Vision keeps our entire operation connected and lets us spend more time serving customers instead of chasing paperwork. It’s reliable, efficient, and it grows with us.”

Larry Furlong
AlphaGraphics Franchise Owner

Driving Efficiency and Scalability 

AlphaGraphics corporate supports its franchisees with onboarding programs, training webinars, and certification classes, ensuring that every owner, from first-time operators to industry veterans, can make the most of PrintSmith Vision’s capabilities.

This structured approach helps new centers get up to speed quickly while enabling experienced locations to refine pricing strategies and automate repetitive tasks. 

  • Operational Hub

    PrintSmith Vision serves as the operational hub for AlphaGraphics, connecting teams, data, and workflows across hundreds of franchise locations.

  • Invoice Throughput

    An estimated 750,000–1,000,000 invoices are processed through the system annually, underscoring its critical role in keeping production and profitability on track.

  • Efficiency Gains

    Franchisees report measurable gains in speed, accuracy, and visibility. Automation within PrintSmith Vision has reduced administrative effort and helped centers handle higher volumes without increasing staff, improving efficiency and customer service across the network.

quoteBG

“PrintSmith Vision allows us to handle more work without adding staff. 

Larry Furlong
AlphaGraphics Franchise Owner

Start optimizing your print operations today!

Discover how PrintSmith Vision can help your franchise streamline workflows, gain visibility, and boost profitability. Request a walkthrough or speak with our team.

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The Results

Optimizing Fulfillment and Inventory with MarketDirect Fulfillment 

To complement online storefronts, several AlphaGraphics centers are deploying MarketDirect Fulfillment for inventory management and pick-and-pack workflows. With integrated order processing, real-time stock visibility, and automated shipping, franchisees can support client programs that go beyond print into warehousing, kitting, and distribution. 

This expansion not only creates new revenue streams but also strengthens customer retention by making AlphaGraphics a single-source partner for marketing execution.

230 +
AlphaGraphics centers unified on one Print MIS platform
10 ≤
5–10 minutes saved per job through automation
100000 ≤
invoices processed annually

Looking to the Future

AlphaGraphics continues to evolve, with automation and diversification shaping the future of its business.

Many franchisees are expanding into apparel, promotional products, and large-format graphics, and they see PrintSmith Vision as the system that will continue to power their next phase of growth. 

As customer expectations shift toward faster turnaround times, real-time communication, and customized solutions, AlphaGraphics is focused on building the connected workflows and data-driven insights needed to deliver on those demands.

With PrintSmith Vision as its foundation, the franchise network is equipped to adapt quickly, manage complex multi-service operations, and maintain the high standards of quality and service that define the AlphaGraphics brand.

Graphic Communications - AlphaGraphics Case Study (3)